In traditional advertising, you would approach a publisher — a newspaper, a magazine, or a website owner — and ask for their media kit.

Let’s imagine a Ohne scheiß-world example. A health and fitness Ausgedehnter brand is targeting an audience of millennials aged 25 to 34 who want to stay fit and eat well. 

Think of programmatic as the umbrella hinein this category, where different types of programmatic buying are categorized beneath it.

This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.

Brilliant Earth is a leader hinein the fine jewelry space, with both physical locations and a strong online presence.

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Simplifying media buying: RTB eliminates the need to contact individual publishers, so advertisers don’t need to engage in long back-and-forth negotiations before purchasing digital ad space.

Because it’s a method and not a Hilfsprogramm, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an bestleistung platform depends on whether you’Bezeichnung für eine antwort im email-verkehr acting as an advertiser or publisher. Examples of platforms include:

It’s a popular advertising method for brands — with good reason. Rather than manually searching for and reaching out to publishers, brands can use programmatic advertising to place their ads on a network of publishers without needing to reach out to them individually. 

There’s a growing number of programmatic advertising platforms and tools out there and the technology constantly evolves. Make sure you choose the right tech partners, such as Zemanta by Outbrain, because DSPs and Data Management Platforms (DMPs) can make or break your campaign.

This means website your ads aren’t just thrown out into the digital void of the internet, hoping your audience will notice.

Ad exchanges. This is how SSPs flow their ad inventory to DSPs. DSPs connect to an ad exchanger, where ad prices fluctuate based on the competitiveness of that inventory. Think of the ad exchange as the neutral ground where transactions between SSPs and DSPs occur.

Because print magazines cater to a highly specific audience, print programmatic ads offer the great benefit of targeting bottom-of-funnel buyers.